We've become developer productivity obsessed, worse, developer productivity METRICS obsessed. How often do we deploy apps? How many story points did we complete? What's our MTTR? What's the network admins eNPS? An obsession with developer productivity is good at small doses, but it becomes a distraction when taken too far. And, besides, who is this focus on productivity really benefit? In this talk, I'll first give an overview of the latest in developer productivity metrics. Second, I'll go over some techniques to avoid descending into metrics madness. Finally, I'll go over what we should be paying more attention to instead of productivity.