Estela Franco
Estela is a Senior Technical Architect in Web Performance at Shopify, where she helps merchants build faster and more performant experiences for their customers. Deeply involved in the global tech community, Estela is an international speaker, the co-founder of #MujeresEnSEO, and a co-organizer of PerformanceObserver.dev. She is dedicated to sharing technical knowledge and advocating for more diversity in the industry. When she isn’t debugging JavaScript issues, she is usually on a mission to find the city’s perfect latte macchiato or practicing her own "high-performance" sprinting while chasing her children through the park.
Session
Performance is a feature, yet it's often the first thing to break. Have you ever shipped a 'perfect' update, only to find your metrics tanked in production? Fixing regressions after deployment is a costly, manual nightmare that burns time and kills conversion.
Stop playing whack-a-mole with your Core Web Vitals. In this session, we’ll move beyond manual checks and integrate automated performance testing directly into your CI pipeline. Learn how to catch bottlenecks before they hit your users, shift performance left, and transform your deployment process from a high-stakes gamble into a predictable, stress-free routine.