In a multi-vendor/hybrid world, self-service automation gives organizations flexibility and a common way to deploy and manage accelerating service delivery and user experience. This talk will explore the benefits of self-service automation, introduce the concept of an Automation Services Layer as a unified approach, and showcase key use-cases such as IT operations and DevOps, leveraging integrated tools and solutions for a holistic result. Hart will provide a quick guide on how to get started, helping organizations implement and scale automation efficiently.