Do you base your goals and success criteria on what’s good for you? Or what’s good for your cloud provider? The phenomenon of vendor lock-in is widely acknowledged to over-sell and under-serve us, so why is this so prevalent? A cloud agnostic approach is a durable and highly sought after strategy, but it requires more than just redrawing an architecture. In this talk we’ll explore the narratives and psychological aspects that shape our choice of tooling, and the art of the possible when that tooling works for us.